Five category partnerships. Ever. One in Sleep, Recovery & Wellness.
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Roughly 20 clubs before COVID. Around 300 today. A national circuit, four national teams, and a ranking system that connects all of it. The infrastructure of a major American sport is going up in real time.
Recovery is part of the performance pathway here, not a lifestyle add-on. Tournament padel means long weekend draws, back-to-back matches and national-team training blocks — and the products that get players through them. The Sleep, Recovery & Wellness partner takes that role in the build: serving the player development pathway from first tournament to national team.
This is a position in that build, not a logo placement. A category partner takes one lane of the sport's growth and owns it — on court, in the pathway, and in front of every player coming into the game.
From a handful of courts pre-COVID to a national club network, in five years.
Tournaments across the country, every result feeding one national pathway.
Men's, women's, juniors and seniors — competing under the flag.
Psycho Bunny is USA Padel's title partner: a multi-year agreement carrying title partnership and uniform exclusivity. The category partnership model gives five more brands the same standing — each in a lane of its own.
5 of five partnerships remaining.
When a category closes, it closes.
$50,000–$75,000 per year · category exclusiveThe partner brief carries the full inventory, the calendar and the terms.
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