Prepared for Skechers
September 2026

You saw pickleball early. Let's do it again.

A proposal from USA Padel

When Skechers reached out to us, it didn't read like a brand testing the water. It read like a brand that had already decided padel matters. We think you're right, and we'd like to give you the one position in American padel that nobody else holds: official footwear partner of the federation and the US National Teams.

Book the 30-minute call

Why your call landed the way it did

We've spent thirty years building padel in the United States, mostly without the big brands paying attention. So when a brand turns up having already put a padel collection on court in Madrid, brought Matías Díaz and Juan Cruz Belluati into the family, and shaken hands with Club El Estudiante, we notice.

You did the same thing in pickleball. You backed the governing body before it was fashionable, the tours followed, and within two years yours was the shoe people associated with the sport. That wasn't luck; it was a pattern. We're offering you the chance to run it again, with the federation already in the room.

Nobody has to persuade you that this sport is coming. You're already in it. The only open question is who owns the court in the US, and right now that answer is nobody.

What's on the other side of the glass

1,110
active padel courts across 38 states as of Q2 2026, up 62% in a year
~460,000
active US players, half of them in Florida, Texas and California
250+
USA Padel-sanctioned events a year, plus the US Open Padel Championships

Court and player figures from Misitrano Consulting's US Padel Report 2026. Event count from USA Padel.

What you'd own

Everything below is included. We've designed it so the shoe is visible at every level a US player experiences the sport: national team, competition, club and checkout.

The category, exclusively

  • Official Footwear Partner of USA Padel, exclusive in footwear
  • Official footwear of the US National Teams: men's, women's and junior
  • Footwear rights across the sanctioned circuit and the US Open Padel Championships

The players people watch

  • National Team players in Skechers at the FIP World Cup in Doha this November and at Pan American events
  • One US National Team ambassador of your choosing
  • Content rights across USA Padel channels, the USA Padel app and team travel

The shelf

  • "Official footwear of USA Padel" on skechers.com and at US retail: the first padel-specific home for Viper Court in this market
  • A member offer to the USA Padel membership base
  • Product trial and on-site retail at the US Open and flagship circuit stops

The grassroots

  • A Skechers × USA Padel community award, in the spirit of your USA Pickleball Ambassador of the Month
  • Coach and referee footwear programme across sanctioned events
  • Court signage and player gifting at national championships

Why this is an easy yes

You've done it before

The structure mirrors your USA Pickleball partnership: governing body first, exclusive footwear, then the tours and majors follow. Nothing here is new to your team.

The shoe exists

Viper Court is already built for padel and already being bought by US padel players through third-party retailers. This gives it a home and a story.

It goes on foot in eight weeks

Both US National Teams have qualified for Doha. The partnership can be on court, on camera and announced by November, not next season.

We carry the activation

Our team runs the events, the members, the content and the announcement. You bring the product and one person on a 30-minute call.

Footwear is the category still open.

It won't stay open through a second season.

Why the window is now

Two things make timing matter. First, other brands are circling: Nike previewed padel rackets at a New Jersey event in July and is widely reported to be preparing a 2027 entry, and Babolat and Nox already sit at our table in other categories. Footwear is the category still open, and it won't stay open through a second season.

Second, the calendar is on your side. The US Open is this weekend in Brooklyn, the World Cup is in November, and the 2027 circuit starts in January. Sign now and every one of those becomes yours.

How we make it low-risk

Three-year term with a year-one weighted towards product rather than cash, so the commitment scales with the storefront and member programme. An annual review against numbers we agree together: member offer redemptions, US Open trial volume, National Team content reach. If the sport grows the way we both expect, the fee follows it. If it doesn't, you've paid mostly in shoes.

Three moments in the next 100 days

2–4 OctUS Open Padel Championships, Brooklyn

Our flagship, during National Padel Month. Come and stand courtside with us. It's the fastest way to understand who these players are.

Nov 2026FIP World Cup, Doha

Both National Teams qualified. The first place the partnership goes on foot, and the moment we'd announce it together.

2027The circuit and the Pan American calendar

250+ events, a US padel storefront live on skechers.com, and the US Open again with Skechers on every court.

You reached out. This is our answer.

Thirty minutes this week to walk through it together, then a term sheet timed to Doha. If you can get to Brooklyn on 2–4 October, we'll host you.

Book the 30-minute call
Lee Atkins Partnerships, USA Padel
lee@padelpartnerships.com

USA Padel is the national governing body for padel in the United States, recognised by the International Padel Federation and Padel America. Founded 1993. Headquartered in Austin, Texas.